Marketing Mix of Bisleri analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion) and explains the Bisleri marketing strategy. The article. This free Business essay on Essay: Marketing strategy of Bisleri is perfect for Business students to use as an example. Retailers those are selling Bisleri brand of bottle water is 50%.4 POP The charge of Bisleri water, MARKETINGSTRATEGY MARKETING.

Author: Malazilkree Yozshull
Country: Ukraine
Language: English (Spanish)
Genre: Love
Published (Last): 16 May 2010
Pages: 109
PDF File Size: 9.53 Mb
ePub File Size: 6.65 Mb
ISBN: 735-8-75464-997-4
Downloads: 14497
Price: Free* [*Free Regsitration Required]
Uploader: Samuk

The company has its own network of distribution wherever they have manufacturing plants. Find this comment offensive? Essay UK offers professional custom essay writing, dissertation writing and coursework writing service. Marketing strategy of Bisleri.

It was first distributed in Wichita, Kansas inwas distributed across the United States byand as ofhad become the United States’ top-selling bottled water brand in measured retail channels. As in corporate offices they need this machine which 74 is being provided by other players like kinley, Aquafina, Prime. Culture, indeed, is a very important factor for marketers because people grow up in a particular society that shapes their basic beliefs and values and defines their relationships with the co.

Because it is untreated, natural mineral water is perceived as 11 “natural” by city dwellers looking for genuine products. However, the supply chain describes a longer channel, stretching from raw materials to components to final products that are carried to final buyers. If you are the original author of this content and no longer wish to have it published on our website then please click on the link below to request removal:. Through supply chain management, Bisleri ltd.

Hence bisleri is required to concentrate on its promotional activities to increase its corporate market share. Local players are taking away large chunk of market share and are giving a threatening competition to bisleri by adopting low price strategy.


Even in areas where tap water is safe to drink, demand for bottled water is increasing. They noticed that during wedding receptions, the older guests above 50 years of age generally stayed away from ice cream, soft drinks and so on. That’s not the case with the retail bottled water packs below 2 litre. The campaign takes us through three situations of water rage: How should the respondent be chosen?

Bisleri was originated in Italy, named after the author Felice Bisleri. Bis,eri, the real boost to mineral water came in the early-to-mids when it switched to PVC packaging and later to PET bottles. Many countries, particularly developed countriesregulate the quality of bottled water through government standards, typically used to ensure that water quality is safe and labels accurately reflect bottle contents.

The Bisleri ads – Why the new Bisleri ad campaign is kissing success | The Economic Times

The 1-litre bottle accounts for nearly 50 per cent of the sales, with the 2-litre marketiny taking up 20 per cent of the sales. A sample size of has been used due to time limitations. They have disciplined methodsmarketing intelligence and marketing research-for-collecting information about the marketing environment. At the same time it has been a long time the organization has changed the bundling of 1ltr.

Bisleri also has range of non-consumable products in the basket. In recent years this has been the level which, together with the zero-level, has accounted for the greatest percentage of the overall volumes distributed 51 Channel management The channel decision is very important.

Free Business essays

Now, bisleri is facing competition with local players like Hello, Prime because percentage of local players is increasing. I hope this project serves the purpose for which it is intended. It is estimated that the global consumption of bottled water is nearing billion litres – sufficient to satisfy the daily drinking water need of one-fourth of the Indian population or about 4. Strategic control involves looking at whether the cos. Soft drink sales are in glass bottles and the distribution model is built around picking up empty bottles and getting them back to the factory.


Contribution to the institute and my fellow collagues and a unique piece of work. Signature of faculty Mrs. There is a conscious effort to have a humorous and over the top feel to the communication. Essay UK – http: Shares Satish deSa, ECD and creative head, Soho Square, “When we had a relatively fresher message to give out, we wanted to make the most of it in terms of engagement, likeability and repeatability of viewing and decided to use effective and relevant humour.

The process of planning may be as important as the plans that emerge. Currently, the consumption of bottled water is far in excess of soft strategyy on such occasions. The societal marketing concept questions whether the pure marketing concept is adequate in an age of environmental problems, resource shortages, rapid population growth, world wide economic problems, and neglected social services. Eventually, marketingg began to recognize the bislerj run importance of satisfying consumer wants and had adopted this marketing concept.

Bisleri is transforming its creation procedure and moving to a hr generation plan.

It assesses the marketing environment, marketing strategy, marketing 45 organization, marketing systems, marketing mix, stdategy marketing productivity and profitability. Lawyer on issues of product safety, truth in advertising and other matters.